The main issue of this study is how to motivate students to become social entrepreneurs and what are the main factors that may lead students to initiate social entrepreneurial projects. The study focuses on five considerations which influence the decision of social entrepreneurs to lead an initiative. a. The extent to which the project is interesting, innovative and will bring about long-term change in the community. b. People’s level of cooperation in the community where the initiative will be carried. c. The initiative’s level of logistic simplicity. d. The extent to which the entrepreneur is able to invest time in the project, in relation to his current level of activity in the different areas of his life. e. The extent to which the project’s vision and the entrepreneur’s social vision are compatible. Data was collected from 144 potential social entrepreneurs using an experimental design pattern. It was found that all these five factors are statistically significant in their impact on willingness to initiate a social innovation. The Standardized Coefficients are given in brackets: e (0.474), a (0.265), b (0.236), d (0.221) and c (0.108). More analyses are conducted in this research.